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Objective:
BigBasket sought to transform its visual messaging to build trust and influence customer buying decisions. They needed to replicate the engaging and personal offline buying experience on their online platforms.
Our Role:
We partnered with BigBasket to revamp their creative strategy and content development for their app and website. The focus was to maintain strong brand recall, elevate customer experience, and consistently deliver customer-focused creatives. Our collaboration has spanned over four years, during which we’ve helped BigBasket stay competitive in a rapidly growing market.
Key Solutions Delivered:
1. Visual Messaging & Creative Development
We revamped BigBasket’s app and website creatives to align with their brand identity and resonate with customers. This involved creating thoughtful, visually engaging content to capture attention and establish trust, ensuring BigBasket stood out in the crowded online grocery space.
2. A+ Content for Sellers
We helped BigBasket create over 1,000 A+ content pieces, allowing sellers to highlight product USPs with custom images and branding. A+ content provided an opportunity to personalize product listings, allowing BigBasket to retain the essence of each brand’s identity, which is often lost on uniform platforms like Amazon. This personalized touch enabled BigBasket to engage customers as if they were shopping directly from the brand’s online store.
3. Customer Retention & Acquisition
The refined visuals and A+ content significantly contributed to BigBasket’s ability to retain existing customers and acquire new ones. In a highly competitive market, our display ads and optimized visuals played a pivotal role in drawing in new customers while enhancing user engagement, resulting in higher customer retention rates.
Results:
- Improved Brand Recall: Enhanced creative content strengthened BigBasket’s brand identity and helped sustain its presence in customers' minds.
- Higher Retention Rates: The transformation of visual content helped BigBasket improve customer retention and acquire new customers by fostering trust through appealing, relevant visuals.
- Competitive Advantage: By focusing on high-quality, customer-centric creatives, BigBasket was able to maintain a competitive edge in the online grocery market.
Conclusion:
Our long-term partnership with BigBasket has not only helped them maintain a strong brand presence but also enhanced customer satisfaction. By bridging the gap between offline and online buying experiences, BigBasket continues to grow its customer base and strengthen its position as a leader in the e-grocery space.
