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Just Delicious, a well-known restaurant chain in Bengaluru, faced a challenge in boosting both online food orders and walk-in traffic to their physical locations. Despite having a strong brand presence locally, they struggled to leverage digital marketing effectively to drive their business objectives. The restaurant aimed to increase their online food delivery orders and attract more dine-in customers.
Challenge
- Low Online Food Orders: Despite having an online ordering system, Just Delicious experienced stagnant growth in their online orders. Their digital presence was not effectively translating into sales.
- Declining Walk-In Traffic: The restaurant also noticed a decline in foot traffic, which was affecting overall revenue and brand visibility.
- Competitive Market: Bengaluru's restaurant industry is highly competitive, making it essential to stand out and capture the attention of potential customers.
Strategy
Creative Vasishtha implemented a comprehensive digital marketing strategy tailored to Just Delicious’s needs. The approach focused on three main areas: digital advertising, social media engagement, and data-driven optimization.
1. Enhanced Digital Advertising:
- Targeted Ads: Creative Vasishtha developed and launched targeted digital ad campaigns using Google Ads and social media platforms (Facebook, Instagram). These ads were designed to capture the attention of food enthusiasts and local diners.
- Geo-Targeting: Implemented geo-targeting strategies to reach potential customers within the vicinity of Just Delicious locations, promoting special offers and limited-time discounts.
2. Social Media Engagement:
- Content Creation: Created engaging content including high-quality images and videos showcasing Just Delicious's menu, special dishes, and behind-the-scenes stories.
- Influencer Collaborations: Partnered with local food influencers and bloggers to review and promote Just Delicious, leveraging their following to reach a broader audience.
- Interactive Campaigns: Launched interactive social media campaigns, such as contests and polls, to increase user engagement and brand interaction.
3. Data-Driven Optimization:
- Analytics & Insights: Utilized analytics tools to monitor campaign performance and gather insights on customer behavior. Adjusted strategies based on real-time data to maximize effectiveness.
- A/B Testing: Conducted A/B testing on various ad creatives and messaging to determine the most effective approaches for driving online orders and walk-ins.
Results
1. Increased Online Food Orders:
- Order Volume: Online food orders saw a substantial increase of 35% within the first three months of the campaign launch.
- Revenue Growth: The improved digital presence contributed to a 25% rise in online revenue for Just Delicious.
2. Boosted Walk-In Traffic:
- Foot Traffic: Walk-in traffic increased by 20% over the same period, attributed to effective geo-targeted ads and local promotions.
- Customer Engagement: Enhanced social media presence and influencer partnerships helped build stronger local brand recognition, leading to more footfall.
3. Enhanced Brand Visibility:
- Social Media Growth: Just Delicious experienced a 50% increase in social media followers and a 40% rise in engagement rates, further solidifying their brand presence in the local market.
Conclusion
Creative Vasishtha’s tailored digital marketing strategy successfully addressed Just Delicious’s challenges by leveraging targeted advertising, engaging social media content, and data-driven optimizations. The result was a significant increase in both online food orders and walk-in traffic, positioning Just Delicious as a prominent choice for dining and delivery in Bengaluru.
Creative Vasishtha continues to partner with Just Delicious, ensuring ongoing success and adaptation to the evolving digital landscape.
